The Aloha Coat: A Brief History of Sandwich Isles Sportswear

For decades, little information has been compiled on the men’s fashion brand from Honolulu that helped define island style in the mid-20th century; until now. In this unique presentation, archivist Kenn Watson uncovers the rich and colorful history of Malia Hawaii and its sophisticated creation: the Aloha Coat. Drawing from forgotten archives, vintage advertisements, and first-hand family accounts, Watson brings new perspective to the legacy of Sandwich Isles Sportswear.

Join Kenn as he take us through an entertaining journey into the heart of Hawaii’s cultural identity during an era of transformation. His meticulous research reveals how a small brand from Honolulu became part of a larger story relating to American men’s fashion, relaxed post-war lifestyles, and the unique craftsmanship of the islands. Through an engaging collection of images paired with rare pieces from his personal collection, he shares how the Aloha Coat became a stylish symbol of Hawaiian culture.

All guests are encouraged to wear their vintage collections.

Includes a complimentary cocktail and popcorn!

The Palm Springs Modern Committee (PS ModCom) is a non-profit organization dedicated to the appreciation and preservation of Desert Modern architecture and design. We achieve this through education, advocacy for threatened buildings, promotion of heritage tourism, and the celebration of successes in preservation and adaptive reuse.a

psmodcom.org @psmodcom

Photo Credits: Palm Springs Historical Society

Location & Attendee Information

  • What are the appropriate ages for this activity?Person All ages
  • Are pets, animals, or service animals permitted?Dog on a leash Pets and animals not permitted
  • Are food and drinks permitted?Food and drink Food & drinks provided
  • What are the mobility considerations for this activity?Person walking Seated activity
  • What type of parking is available?Car Public parking available
  • Are restrooms available?Restroom sign Restrooms available
  • What is the policy regarding smoking?Cigarette with smoke No smoking or e-cigarettes
  • What type of ADA accessibility is available?Wheelchair Wheelchair accessible
The organizer of this event is: Palm Springs Modern Committee

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