Googie architecture was one of the most visually exciting and culturally formative design movements of the mid-20th century, yet it remains one of the least understood. Characterized by bold angles, sweeping rooflines and a futuristic optimism, these structures drew on both modern and organic materials to create a sense of spectacle. Coffee shops, bowling alleys, car washes, banks and even churches became architectural icons designed not just for function, but to catch the eye of people cruising by in their cars.

Rooted in Los Angeles, California, Googie design was deeply influenced by masters such as Frank Lloyd Wright and John Lautner, whose visionary ideas filtered into the commercial landscape. The architectural firm Armet & Davis became especially renowned for creating some of the most iconic Googie coffee shops, where vibrant design helped define the social fabric of midcentury communities. Soon, examples of Googie spread beyond Southern California, shaping skylines and streetscapes across the United States.

Though many original structures have been demolished, a passionate movement has emerged to preserve what remains. Historians, architects and everyday enthusiasts now recognize Googie as more than kitsch or roadside novelty—it is a legitimate form of high architecture that reflected the aspirations of a postwar America looking toward the future. This film explores the rise, fall and revival of Googie, celebrating its role as both a community anchor and a uniquely American contribution to modern design.

Featuring John English, Alan Hess, Alison Martino, Peter Moruzzi, Michael Murphy, Victor Newlove, Chris Nichols and Charles Phoenix.

Run time: 70 minutes. A Design Onscreen film. designonscreen.org