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Giants of Architecture

See how desert Modern design was applied to commercial buildings in the heart of the fashion and finance district in Palm Springs.

Stroll South Palm Canyon Drive and see the most photographed and historically significant concentration of Midcentury Modern commercial buildings in the city. Hollywood moguls, glamorous movie stars and locals alike banked on the "Wall Street of Palm Springs” and shopped on this iconic strip at Saks Fifth Avenue and Robinsons. Visitors flocked here to the buy the latest in resort wear fashions.

Learn about the history of the Cahuilla tribe, early settlers, visionaries, and the giants of architecture responsible for making Palm Springs the Modernism magnet of the world.

Neighborhood: South Palm Springs

Photo Credits: Steven Portoles and Kathy Leonard, Palm Springs Historical Society

Location & Attendee Information

  • What are the appropriate ages for this activity?Person Ages 13 and older
  • Are pets, animals, or service animals permitted?Dog on a leash No pets, service animals with prior notification
  • What is required for check-in at this activity?Clipboard Early arrival for check-in required
  • What are the mobility considerations for this activity?Person walking Walking activity
  • What type of parking is available?Car Free neighborhood street parking
  • Are restrooms available?Restroom sign Restrooms not available
  • Is this an indoor or outdoor activity?Sun Outdoor activity
  • What is the policy regarding smoking?Cigarette with smoke No smoking or e-cigarettes
  • What type of tour is this?Group of people Guided exterior tour
The organizer of this event is: Palm Springs Historical Society

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  • Uptown Design District

    In the early glory days of our town, Hollywood stars and business magnates alike discovered this neighborhood, which provided them with all they needed to revel in sun-kissed days and star-filled nights.

    Activity Date(s)Calendar
    February 12-22 Daily
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Home Movie Jukebox with Deserted Films

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Films & PresentationsEvent Category Films & Presentations

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Historian Edward Dimendberg, editor of the book, Richard Neutra and the Making of the Lovell Health House, 1925-35, explores the architect's mastery of journalism, photography and global media.

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